Last Updated: 30 June 2026

Maison Velvetia (“we,” “us,” or “our”) is a non-commercial intimate-wellness content and education website for adults aged 18 and above. We provide English and Simplified Chinese educational content and are not an online store.

We are committed to protecting your personal data in accordance with the Personal Data Protection Act 2010 (PDPA) and the Personal Data Protection (Amendment) Act 2024 of Malaysia. This Privacy Policy explains how we collect, use, store, and protect personal data when you visit our website, subscribe to our newsletter, download a free guide, or contact us.

By using our website or providing your personal data to us, you acknowledge that you have read and understood the practices described in this Privacy Policy.

1. Personal Data We Collect

We may collect the following categories of personal data.

Information you provide directly

• Email address, such as when you subscribe to our newsletter or request a free guide
• Name, if you choose to provide it voluntarily
• Enquiry, message, feedback, or other content you send to us

Information collected automatically

• IP address, browser type, and general technical information
• Device information, operating system, and approximate location derived from technical data
• Pages visited, traffic sources, time spent, and navigation patterns on our website
• Anonymised session recordings and heatmaps captured through Microsoft Clarity
• Cookies and similar technologies, as described in the Cookies section below

We do not collect commerce-related customer records on maisonvelvetia.com.

2. How We Use Your Personal Data

We process your personal data for the following purposes:

• To send newsletters, free guides, educational updates, and related email communications you have requested or consented to receive
• To respond to enquiries, messages, feedback, or requests you send to us
• To understand how visitors use our website and improve our content, user experience, accessibility, and site performance
• To maintain website security, prevent misuse, and protect our systems
• To comply with applicable legal or regulatory obligations

3. Consent and Withdrawal

Where we rely on your consent, such as for newsletter communications, you may withdraw that consent at any time.

You may withdraw consent by:

• Clicking the “unsubscribe” link in any newsletter or marketing email
• Contacting us at [email protected]

Withdrawing consent will not affect processing that was carried out before your withdrawal. It may, however, mean that we can no longer send you certain content or respond to certain requests in the same way.

4. Disclosure of Your Personal Data

We do not sell, rent, or trade your personal data. We share personal data only where necessary with trusted service providers that help us operate the website, manage email communications, analyse website performance, or protect site security. These providers process data under applicable data-protection terms.

• Klaviyo, an email platform based in the United States, helps us manage subscriber lists, send newsletters and free guides, and measure email engagement. Klaviyo participates in the EU-US Data Privacy Framework.
• Google Analytics 4 helps us understand aggregate website traffic, content performance, and visitor behaviour.
• Microsoft Clarity helps us understand user-experience issues through anonymised session recordings and heatmaps.
• Cloudflare provides performance and website security services.
• Our website host stores and serves website data on our behalf.
• Authorities, regulators, or law enforcement, where disclosure is required by law, court requirement, or regulatory obligation.

Some service providers may process data outside Malaysia. Where this happens, we take reasonable steps to ensure appropriate safeguards are in place in accordance with the PDPA and applicable data-protection requirements.

5. External Links and Partner Store

Our website may link to external websites, including the independent partner store Secret After Dark at secretafterdark.com, where product purchases may take place. Secret After Dark operates separately from Maison Velvetia and has its own privacy policy, terms, and customer practices.

We are not responsible for the content, privacy practices, security, or policies of third-party websites. We encourage you to review the relevant privacy policy before submitting personal data to any external website.

6. Data Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration, or destruction. These measures include:

• SSL/TLS encryption for data transmitted through our website
• Access controls that limit personal-data access to people who need it for legitimate purposes
• Use of reputable third-party processors under data-protection terms
• Regular review of our website, systems, and data-handling practices

Although we take reasonable precautions, no method of internet transmission or electronic storage is completely secure. We cannot guarantee absolute security of your data.

7. Data Retention

We retain personal data only for as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

• Email subscribers: We retain your email address and related email preferences until you unsubscribe or ask us to delete them.
• Enquiries and messages: We retain enquiry and message content for a reasonable period so we can respond, keep appropriate records, and manage follow-up communications.
• Analytics data: We use analytics data in anonymised or aggregated form where possible.

You may request deletion of your personal data by contacting us at [email protected]. We will handle your request in accordance with the PDPA and any applicable legal requirements.

8. Your Rights Under the PDPA

Under the Personal Data Protection Act 2010, as amended, you may have the following rights in relation to your personal data:

• Right of access: You may request access to personal data we hold about you.
• Right to correction: You may request correction of inaccurate, incomplete, misleading, or outdated personal data.
• Right to withdraw consent: You may withdraw consent where our processing is based on your consent.
• Right to prevent processing likely to cause damage or distress: You may ask us to stop processing personal data where the processing is likely to cause damage or distress.
• Right to prevent direct marketing: You may opt out of newsletter or marketing communications at any time.
• Right to data portability: You may request a copy of your personal data in a structured, commonly used, machine-readable format, where applicable.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 21 days.

9. Cookies

Our website uses cookies and similar technologies. Cookies are small text files stored on your device that help websites function and understand how visitors interact with them.

We use the following types of cookies:

• Necessary cookies: Required for basic website functionality, security, and performance.
• Analytics cookies: Used by tools such as Google Analytics 4 and Microsoft Clarity to help us understand website traffic, page performance, and user-experience issues. Microsoft Clarity may capture anonymised session recordings and heatmaps.

You can manage cookies through your browser settings. Disabling certain cookies may affect how the website functions or how accurately we can improve the site.

10. Adult Audience and Children’s Privacy

Maison Velvetia is intended for adults aged 18 and above. We do not knowingly collect personal data from anyone under 18. If we become aware that we have collected personal data from a person under 18, we will take reasonable steps to delete it promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, data practices, service providers, or legal requirements. The updated version will be posted on this page with a revised “Last Updated” date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

Maison Velvetia
Email: [email protected]
Website: https://maisonvelvetia.com/

For complaints regarding the processing of your personal data, you may also contact the Personal Data Protection Department (Jabatan Perlindungan Data Peribadi) at https://www.pdp.gov.my/.